Charleston Fashion Week 2012

Charleston Fashion Week (CFW) is a huge branding endeavor that we take on each year. Design strategy is applied to a magazine insert, ads, signage, t-shirts, vinyl clings, websites, phone app graphics, you name it. All year long we are cranking out materials keeping the same branded look.

Recent Work: Out of This World

A fantastic photo essay photographed by David Batchelder. All sand, and how he saw it.

Some Recent Covers....

Charleston Magazine: March 2012, The Fashion Issue

March is finally out the door. It's a great issue to work on mainly because it's all fashion. We set up the entire 2-day fashion shoot in a small office of our building. It was cramped, but photographer Milton Morris did a wonderful job. Love his "still life" style of lighting, which is why I chose him for this assignment.

For the feature, our style editor wanted to play with pattern-on-pattern. Different bolts of material were paired up with outfits.

Here is our 2nd annual "Most Stylish" people in Charleston feature. People are chosen through online voting from our website. I wanted to do more action this year which photographer Frank Edwards did a great job with.

Mixing It Up, our feature that pairs well-known Charleston chefs and mixologists. I wanted it to be fun, and natural. The food had to look great, so I was able to get photographs by Andrew Cebulka to come on board. He has a natural knack with people for sure. I really wanted to convey the fun through the headline, and the editor and I thought it would be interesting to spell part of the hed out of cocktail and cooking tools.

Recent Covers

Just got done with one of our busiest times of the year. January. It's always a beast. We're always trying to ship five titles within fours weeks. Here are some recent covers.

Sometimes Desiging Cakes is Part of the Job....

Sometimes the job calls for designing wedding cakes for our wedding title, Charleston Weddings. It's a lot of fun working with the local bakers.

Here are some other cake and floral design ideas we came up with for a holiday photo shoot. The idea was to pair a cake or sweet with a matching floral arrangement...a "how to." The entire piece never came together, but the sketches are fun.